Diana Luck: 2 books

CIM Coursebook Assessing the Marketing Environment

by Diana Luck
Language: English
Release Date: October 28, 2010

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

CIM Revision Cards: Assessing the Marketing Environment

by Diana Luck
Language: English
Release Date: September 8, 2010

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...