How to Run Your Company to a New Set of Rules
by
Ian Gotts, Dominic Rowsell
Language: English
Release Date: October 1, 2009
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures'...