Dr Charles O Usigbe: 3 books

Book cover of Business Strategies in Times of Crisis
by Dr. Charles O. Usigbe
Language: English
Release Date: December 4, 2015

Current trends in business include recognition of a firms place as a part of an interconnecting social and business webevents such as a disaster affecting the firm have a ripple effect extending to shareholders, employees, suppliers, and consumers. During times of crisis, a firm must reestablish their...
Book cover of Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada
by Dr. Charles O. Usigbe
Language: English
Release Date: May 24, 2013

Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude...
Book cover of Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada

Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada

A Dissertation Submitted in Partial Fulfilment of the Requirements for the Degree of Doctor of Philosophy in Business Administration

by Dr. Charles O. Usigbe
Language: English
Release Date: April 5, 2013

Small businesses are the backbone of any economy. Although big transnational firms are associated with economies of scale, efficiencies, prestige and good payscales, it is the small firms that are the largest employers in terms of numbers, and are known for their flexibility and responsiveness in...
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