Dr Michelle Thomas: 2 books

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable;...

Africa is commonly perceived as a global growth region and a continent on the move, with a huge demand for managerial skills to ensure sustainable economic growth. In order to gain a comprehensive understanding of the challenges to management education development in Africa, it is important to understand...