Making Smarter Marketing Decisions
by
Peter C. Verhoef, Edwin Kooge, Natasha Walk
Language: English
Release Date: January 8, 2016
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book...