How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)
by
Emily Nagle Green
Language: English
Release Date: September 25, 2009
Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power
Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity...