Erich Joachimsthaler: 1 book
Brand Leadership
Building Assets In an Information Economy
Language: English
Release Date: September 29, 2009
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.
For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership...
