Erika Napoletano: 2 books
The Power of Unpopular
A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Language: English
Release Date: February 21, 2012
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent...
Insider's Guide to Egg Donation
A Compassionate and Comprehensive Guide For All Parents-to-Be
Language: English
Release Date: April 12, 2012
2013 Gold Medal Winner IPBA Benjamin Franklin Award, LGBT Category
Each year, over 7.3 million Americans face infertility. In their search for answers and alternative means for building a family, they turn to the nearly 500 reproductive specialty clinics across the US.
Same-sex and single-by-choice...