Frank Piotraschke: 1 book
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Language: English
Release Date: January 28, 2008
Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Aachen University of Applied Sciences, 65 entries in the bibliography, language: English, abstract: This paper argues that brand portfolio management...
