Fred Crawford: 2 books

Book cover of The Myth of Excellence

The Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford, Ryan Mathews
Language: English
Release Date: December 18, 2007

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they...
Book cover of Vampire Tales: The Big Collection (80+ stories in one volume: The Viy, The Fate of Madame Cabanel, The Parasite, Good Lady Ducayne, Count Magnus, For the Blood Is the Life, Dracula’s Guest, The Broken Fang, Blood Lust, Four Wooden Stakes...)
by Leonid Andreyev, Nikolai Gogol, M. R. James
Language: English
Release Date: May 17, 2018

The "Vampire Tales" is the biggest, hungriest, undeadliest collection of vampire stories ever assembled. Dark, stormy, and delicious, once it sinks its teeth into you there's no escape. Vampires! Whether imagined by Bram Stoker or Anne Rice, they are part of the human lexicon and as old...
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