Gabe Zichermann: 2 books

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by Gabe Zichermann, Joselin Linder
Language: English
Release Date: March 31, 2013

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification...

Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Gabe Zichermann, Joselin Linder
Language: English
Release Date: March 9, 2010

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines...