George Silverman: 3 books

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised...

This caregiver’s guide will help boost your ability to prepare meals and snacks for a patient, family member or friend with Alzheimer’s; one who may often leave meals untouched, or barely eaten. Try the examples shown in the guide. It’s not difficult to prepare nutritious food items that promote an irresistible urge to eat.

Discussions of key ethical dilemmas in mental health care, including consent, trauma and violence, addiction, confidentiality, and therapeutic boundaries. This book discusses some of the most critical ethical issues in mental health care today, including the moral dimensions of addiction, patient...