Gerald: 1985 books

Every wine has a story. In this collection of elegantly written essays from the past thirty years, updated with a new introduction and endnotes, renowned author Gerald Asher informs wine enthusiasts with insightful, engrossing accounts of wines from Europe and America that offer just as much for those...

A personalized guide to developing the qualities that make a successful technical leader. We all possess the ingredients for leadership, some better developed than others. The book focuses on the problem-solving style–a unique blend of skills in 3 main areas: innovation, motivation, and organization....

John von Neumann once said, "There's no sense being exact about something if you don't even know what you're talking about." In a world that is growing increasingly dependent on highly complex, computer-based systems, the importance of defining what you want to make before making it—that...

"This book will probably make you think twice about some decisions you currently make by reflex. That alone makes it worth reading." "Great to understand the real meaning of non linearity of human based processes and great to highlight how some easy macro indicator can give info about your s/w development process." "An incredibly useful book" - Amazon Reviews

The history of software engineering is riddled with failed attempts to improve quality and productivity without first creating a supportive environment. Many managers spend their money on tools, methodologies, outsourcing, training, and application packages, but these managers rarely spend anything...

Virtually no part of the modern United States—the economy, education, constitutional law, religious institutions, sports, literature, economics, even protest movements—can be understood without first understanding the slavery and dispossession that laid its foundation. To that end, historian Gerald...

Deceit and Denial details the attempts by the chemical and lead industries to deceive Americans about the dangers that their deadly products present to workers, the public, and consumers. Gerald Markowitz and David Rosner pursued evidence steadily and relentlessly, interviewed the important players,...

In this incisive examination of lead poisoning during the past half century, Gerald Markowitz and David Rosner focus on one of the most contentious and bitter battles in the history of public health. Lead Wars details how the nature of the epidemic has changed and highlights the dilemmas public health...

Many books have described How Software Is Built. Indeed, that's the first title in my Quality Software Series. But why do we need an entire book to explain Why Software Gets In Trouble? Why not just say "people make mistakes"? Why not? Because there are reasons people make mistakes, and make them repeatedly, and fail to discover and correct them. That's what this book is about.

This is part 1 of the latest edition of the classic, Quality Software Management. Its fundamental purpose is to teach how to understand the dynamics of software development organizations, to plan software projects, and to act effectively to carry out those plans.

-A software starship that has gone where no-one has gone before–N. Zvegintzov-brimming with simple techniques & examples of their application –Computing Rev.-required reading for anyone who cares about project success—N. Karten-enlightening, practical, humorous, and enormously inspiring—Yourdon-a must for all sentient software line and project managers—S/W Quality World

The postcommunist transitions produced two very different types of states. The "contractual" state is associated with the countries of Eastern Europe, which moved toward democratic regimes, consensual relations with society, and clear boundaries between political power and economic wealth. The "predatory"...

Planning today is plagued by a lack of imagination. It’s often difficult, when working with a business, organization, or any group of people, to upend traditional thinking and unlock new ideas and new possibilities. If you are a strategic planner, or anyone charged with managing growth or facilitating...

&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.   Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand...