Gilligan: 57 books

Book cover of Marketing and Healthcare Organizations
by Colin Gilligan, Robin Lowe
Language: English
Release Date: April 19, 2018

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private...
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