Goodman: 581 books

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers...

The US space program faced a problem. Astronauts didn't have a pen that could write inside a zero-gravity capsule. NASA invested upward of $1 million to devise a pen that could. Their rivals faced the same problem, but they solved it for less than a dollar. They decided to use a pencil. This story...

Economic integration has been a focus of Asia-Pacific affairs for the last quarter century. To support and strengthen economic ties, governments in the region have pursued an array of integration initiatives, from the Asia-Pacific Economic Cooperation (APEC) forum launched in 1989 to bilateral and...

In December 1999, more than forty members of government, industry, and academia assembled at the Hoover Institution to discuss this problem and explore possible countermeasures. The Transnational Dimension of Cyber Crime and Terrorism summarizes the conference papers and exchanges, addressing pertinent...

Nurses have to be aware of a range of sociological and psychological issues in order to provide holistic care. This book explores sociology and psychology relevant to nursing and explains why it is so important to understand these disciplines in order to be a good nurse. It is written specifically...

During World War Two Britain had to look to the land to provide the produce it had previously shipped in from abroad, meaning huge changes on both the agricultural and domestic scenes. Accompanying an 8-part BBC series and written by the three presenters who spend a year living on a reconstructed...

Prepare for Microsoft Exam 70-342--and demonstrate your real-world mastery of advanced Microsoft Exchange Server 2013 solution design, configuration, implementation, management, and support. Designed for experienced IT professionals ready to advance, Exam Ref focuses on critical-thinking and decision-making...

Qualitative Research and the Modern Library examines the present-day role and provides suggestions for areas that might be suited to this type of research for the purposes of evaluation. The author discusses how the results from such research might be applied, and the overall impact of using this...

Let me assure you will understand exactly what you have to do to effectively manage your time and get the most out of it. I am going to tell you the tools, the most advanced techniques, and the most innovative solutions in the field of time management, which will help you achieve better results in less...

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing...

Morsels from the Chef showcases six delectable short stories ranging from life as a personal chef to the trials of a romance in a busy restaurant kitchen. Even the neighbor lady gets in on the action with her casseroles!

Feminist Theory in Pursuit of the Public argues that feminism needs to develop a theory of the public. It responds to a moment when feminism's impetus to reconstitute the private sphere left a huge gap in its political thinking on the public. This inattention to the public is particularly worrisome...

MONSTERS OF THE SHADOWS... Thomas McCallister’s area of expertise—the virus that turns metahumans into flesh-eating monsters—has taken him into some dark corners of the Sixth World. When he came face to face with the serial murderer known as the Mealtime Killer, he'd hoped a particularly...

BLOOD RUNS RED... Every day in the Sixth World people die in a thousand different ways. Every day blood is spilled. Everywhere rain falls, it washes away some of the red that stains the streets. Eliminating every killer in the Sixth World is as impossible as drying up every raindrop...