Graham Robertson: 2 books
Beloved Brands
Playbook for how to create a brand your consumers will love
Language: English
Release Date: July 27, 2018
"Beloved Brands is a book every CMO or would-be CMO should read.” Al Ries
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement...
by Jonathan P. Wyatt, Robin N. Illingworth, Colin A. Graham
Language: English
Release Date: February 16, 2012
Language: English
Release Date: February 16, 2012
Fully revised and updated, the Oxford Handbook of Emergency Medicine is the definitive, best-selling guide for all of the common conditions that present to the emergency department. Whether you work in emergency medicine, or just want to be prepared, this book will be your essential guide. Following...