Gregory J Battersby: 2 books
Basics of Licensing: 2012-13
How to Extend Brand and Entertainment Properties for Profit
Language: English
Release Date: August 24, 2012
Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing...
Basics of Licensing: Licensee Edition
How to Use Entertainment, Brand & Sports Licenses to Generate Profit
Language: English
Release Date: August 24, 2012
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in...