Gunnar Klaming: 1 book

Book cover of The changing role of brands in the age of empowered consumers
by Gunnar Klaming
Language: English
Release Date: November 13, 2006

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Lugano (Faculties of communication sciences and economics), language: English, abstract: It is easier for consumers to consummate...
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