Heiko Gebauer: 1 book

Book cover of Service Business Development

Service Business Development

Strategies for Value Creation in Manufacturing Firms

by Thomas Fischer, Heiko Gebauer, Elgar Fleisch
Language: English
Release Date: May 24, 2012

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically....
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