Helga Drummond: 2 books

Book cover of Escalation in Decision-Making

Escalation in Decision-Making

Behavioural Economics in Business

by Helga Drummond, Julia Hodgson
Language: English
Release Date: May 13, 2016

When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but...
Book cover of How to be a Successful Entrepreneur

How to be a Successful Entrepreneur

Spot the Opportunity, Take a Risk and Build a Brilliant Business

by Helga Drummond
Language: English
Release Date: June 3, 2009

How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How do I recognise a good...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy