Behavioural Economics in Business
by
Helga Drummond, Julia Hodgson
Language: English
Release Date: May 13, 2016
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but...