I Chaston: 2 books
by I. Chaston
Language: English
Release Date: February 11, 2015
Language: English
Release Date: February 11, 2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Entrepreneurship and Innovation During Austerity
Surviving Beyond the Great Recession
Language: English
Release Date: July 30, 2013
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.