Ilenia Confente: 1 book
Customer Loyalty and Supply Chain Management
Business-to-Business Customer Loyalty Analysis
Language: English
Release Date: August 3, 2017
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation...
