Indi Young: 2 books
Mental Models
Aligning Design Strategy with Human Behavior
Language: English
Release Date: February 1, 2008
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written...
Practical Empathy
For Collaboration and Creativity in Your Work
Language: English
Release Date: January 15, 2015
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.