Iva Petkova: 1 book
Engineering Legitimacy
How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Language: English
Release Date: May 18, 2018
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding...
