Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
by
Tom Geismar, Sagi Haviv, Ivan Chermayeff
Language: English
Release Date: October 3, 2011
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."
Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on...