Ivana Taylor: 1 book

Book cover of Excel for Marketing Managers
by Ivana Taylor, Bill Jelen
Language: English
Release Date: January 1, 2006

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot...
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