J F Moran: 3 books

The Japanese and the Jesuits examines the attempt by sixteenth century Jesuits to convert the Japanese to Christianity. Directing the Jesuits was the Italian Alessandro Valignano, whose own magisterial writings, many of them not previously translated or published, are the principle source material...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....

Summarises current research on pathogenic risks affecting milk and ways they can be controlled on the farm;  Reviews ways of measuring and reducing the environmental impact of dairy farming such as better grassland management;  Assesses the wider role of dairy farming and how it can be improved in the developing world