Jacek Pogorzelski: 1 book
Managing Brands in 4D
Understanding Perceptual, Emotional, Social and Cultural Branding
Language: English
Release Date: June 14, 2018
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand,...
