Jacky Tai: 3 books
by Jacky Tai, Wilson Chew
Language: English
Release Date: March 1, 2011
Language: English
Release Date: March 1, 2011
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience...
Brand Zero
The Complete Branding Guide to Start-ups
Language: English
Release Date: October 10, 2013
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s...
Get A Name
10 Rules to Create A Great Brand Name
Language: English
Release Date: March 1, 2009
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is...