Jacqueline Cannon: 1 book
Advertising and Identity in Europe
The I of the Beholder
Language: English
Release Date: December 1, 2000
As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in...
