Jacqueline H Beckley: 2 books
by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Language: English
Release Date: January 24, 2012
Language: English
Release Date: January 24, 2012
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic...
Product Innovation Toolbox
A Field Guide to Consumer Understanding and Research
Language: English
Release Date: March 7, 2012
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips...