James Mathewson: 3 books
Outside-In Marketing
Using Big Data to Guide your Content Marketing
Language: English
Release Date: April 8, 2016
Supercharge ROI by Rebuilding Content Marketing Around Your Customer!
Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that...
Audience, Relevance, and Search
Targeting Web Audiences with Relevant Content
Language: English
Release Date: April 26, 2010
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest...
Texans on the Brink
Threatened and Endangered Animals
Language: English
Release Date: March 27, 2019
What good is a rattlesnake? What purpose do animals serve? All species play a vital role in their biological communities, and the removal of just one can have a noticeable and catastrophic ripple effect.
Yet social and political pressures frequently pit species conservation against economic...