Jay Barney: 2 books
What I Didn't Learn in Business School
How Strategy Works in the Real World
Language: English
Release Date: October 12, 2010
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.
John and his team deploy state-of-the-art...
Codes of Ethics
A Special Issue of the journal of Mass Media Ethics
Language: English
Release Date: July 30, 2003
Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for...