Jean Kondek: 1 book
Lies Startups Tell Themselves to Avoid Marketing
A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
Language: English
Release Date: March 1, 2007
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean...
