Jean Paul Valla: 1 book

Book cover of Business-To-Business Marketing
by Professor Daniel Michel, Professor Pete Naudé, Robert Salle
Language: English
Release Date: October 3, 2002

This book is an adaptation of a successful French text, which is now into its second edition. The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough...
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