Jeff Koob: 1 book

Book cover of Ad Nauseam

Ad Nauseam

How Advertising and Public Relations Changed Everything

by Jeff Koob
Language: English
Release Date: March 26, 2015

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other...
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