Innovation That Gives Your Customers Exactly What They Want--And Nothing More
by
Stephen Wunker, Jennifer Luo Law
Language: English
Release Date: August 14, 2018
Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary...