Jerry Patchell: 1 book
The Territorial Organization of Variety
Cooperation and competition in Bordeaux, Napa and Chianti Classico
Language: English
Release Date: March 3, 2016
The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book...
