Jimmy Schaeffler: 2 books

Book cover of Digital Signage

Digital Signage

Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

by Jimmy Schaeffler
Language: English
Release Date: September 10, 2012

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the...
Book cover of Digital Video Recorders

Digital Video Recorders

DVRs Changing TV and Advertising Forever

by Jimmy Schaeffler
Language: English
Release Date: July 24, 2013

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already...
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