John Brinkworth: 1 book

Book cover of Bridging the Business-Project Divide

Bridging the Business-Project Divide

Techniques for Reconciling Business-as-Usual and Project Cultures

by John Brinkworth
Language: English
Release Date: April 15, 2016

In organizations these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organization and separately that of projects. These cultures need to work together effectively. Unfortunately, the natural side-effect of two such different perspectives is misunderstanding,...
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