John C Mowen: 1 book
The 3M Model of Motivation and Personality
Theory and Empirical Applications to Consumer Behavior
Language: English
Release Date: March 14, 2013
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality...
