John Devincentis: 1 book

Book cover of Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
by John DeVincentis, Neil Rackham
Language: English
Release Date: January 15, 1999

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those...
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