John Weich: 1 book
Storytelling on Steroids
10 stories that hijacked the cultural conversation
Language: English
Release Date: June 3, 2014
Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter...
