John Zagula: 1 book
The Marketing Playbook
Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market
Language: English
Release Date: October 21, 2004
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
During their years at...
