Joseph Baladi: 1 book
The Brutal Truth About Asian Branding
And How to Break the Vicious Cycle
Language: English
Release Date: February 16, 2011
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how"...
