Jp Kuehlwein: 1 book
Rethinking Prestige Branding
Secrets of the Ueber-Brands
Language: English
Release Date: May 3, 2015
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop...
