Fake Friends and Powerful Publics
by
Judy Motion, Robert L. Heath, Shirley Leitch
Language: English
Release Date: November 19, 2015
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare...