Julia Hitchens: 2 books
Create the Perfect Brand
A practical guide to branding your business, from creation and vision to protection and delivery
Language: English
Release Date: August 27, 2010
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies...
Brand Management In A Week
How To Be A Successful Brand Manager In Seven Simple Steps
Language: English
Release Date: April 27, 2014
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors....