Julian J Rossig: 1 book
Strategy development in humanitarian NGO positioning and the rise of FCOs
Understanding Fundraising Campaign Organizations
Language: English
Release Date: August 4, 2016
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid...
