Why Place Matters More Than Ever in a Global, Virtual World
by
John A. Quelch, Katherine E. Jocz
Language: English
Release Date: February 2, 2012
Why businesses should never underestimate the power of place.
Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere...